Dabayeh Al Wasmi: UAE Farming Solutions
Direct store of Web & Mobile Store Solution for farms in UAE
Case Study Overview
The case study revolves around our transformative engagement with Dabayeh Al Wasmi, an ambitious project initiated during the volatile period of the COVID-19 outbreak. Tasked with rejuvenating a UAE-based farmer's business affected by the pandemic's fallout, our strategic intervention was comprehensive and multi-faceted. We crafted a resilient solution encompassing brand development, a sophisticated online store, and strategic marketing initiatives. Leveraging storytelling and influencer marketing, we honed a compelling narrative that resonated with the audience. Our dedicated efforts not only addressed the immediate challenges but also aimed to future-proof the client's business in the ever-evolving market landscape. This case study delves into the intricacies of the project, highlighting its transformative journey from adversity to resilience.
Case Study Research
Challenges
The primary challenge was to establish a formidable online presence to directly connect with customers. Faced with difficulties in attracting customers to their physical outlet during the COVID-19 pandemic, the business owners opted for a digital solution. This involved creating a seamless application and website with optimal navigation and user experience, multilingual capabilities (English and Arabic), and easy management for both the store owner and admin. Additionally, a POS integration was essential for efficient order management.
Proposed Solution
Introducing a new brand, "Dabayeh Al Wasmi," we embarked on creating its online identity and solutions. Leveraging PHP and MySQL for the web platform, along with native development for Android and iOS applications sharing a unified database, we proposed comprehensive solutions. Automation-driven notification and alert systems streamlined the order fulfillment process, making it efficient for the store manager. The streamlined user experience contributed to the rapid growth of the brand. Extensive marketing efforts targeted the local and expatriate communities, with a particular focus on Arabic communication.
Result of The Case Study
The website and application boasted a visually appealing and user-friendly interface. The product was successfully launched 10 days ahead of the initial schedule. A 50% reduction in development costs was achieved through increased development speed. Our marketing team successfully scaled operations, contributing to an increased market share. The user-friendly site fostered customer loyalty. Dabayeh Al Wasmi, now in its fourth year, serves all UAE emirates and enjoys a customer base exceeding 1000 daily.
