Marketing
Transforming Textile Design: Patterndesk's Digital Innovation
Case Study Overview
Changavar introduces Patterndesk.com, an online platform offering exquisite pattern designs for textiles and various commercial applications. Patterndesk.com serves as the digital hub for Changavar's meticulously crafted design collections across diverse categories.
Case Study Research
Challenges
Brand Identity: The need for a compelling new brand name and identity in alignment with the diverse product offerings. Brand Guidelines: Creation of comprehensive brand guidelines to maintain consistency and coherence. Technical Performance: Handling large file sizes of designs and packages, requiring high-performance servers and systems. Data Security: Ensuring robust data security measures to protect files from unauthorized access. Subscription Model: Implementation of a subscription model with multiple packages and automated license access. Commercial Usage License: Automatic issuance of commercial usage licenses for enhanced user convenience. Development from Scratch: Complete development from scratch, encompassing every aspect of the platform. Automatic Patterns Mockup: Generation of automatic patterns mockups with the ability to check fitting with various products.
Proposed Solution
To address these challenges, we devised Patterndesk as the new brand, establishing its online presence through a meticulously crafted website built on a PHP framework with an SQL database. High-speed servers provided by AWS ensured optimal performance, while CDN technology was leveraged to enhance website speed. This solution not only provided an attractive UI/UX experience but also ensured the highest level of file security through encryption.
Result of The Case Study
Patterndesk was successfully launched 15 days ahead of schedule, showcasing the agility of our development process. Implementation of stringent security measures, including file storage in encrypted formats. Our marketing team effectively scaled operations, contributing to an increased market share. The user-friendly site facilitates designers and developers in reviewing designs before making a purchase. With a fully developed system, Patterndesk generates traffic globally, benefiting from the digital nature of its product, eliminating the need for physical delivery.
